The Rise of SMS Marketing

June 12, 2023

In today's digital age, marketing has evolved tremendously, presenting businesses with an array of platforms and strategies to engage with their target audience. Among the plethora of options available, SMS marketing has emerged as a highly effective and influential channel.

Although SMS is a fairly new channel in New Zealand, it has proven to be a game-changer for brands seeking to enhance their marketing efforts and drive tangible results. In this blog, we will explore the rise of SMS marketing and highlight why businesses should embrace this powerful platform.

Why you should consider SMS for your business

SMS can cut through the noise

When it comes to reaching customers, SMS marketing boasts an unrivalled reach. A Klaviyo case study highlighted SMS has a 5.5x click-through rate, with 1 in 3 consumers now selecting SMS as their preferred marketing channel. Making this a great channel for delivering time-sensitive offers, promotions, and important updates.

It provides a direct line of communication to your customer

SMS marketing enables brands to engage with their audience in real time, delivering messages directly to their mobile devices. This direct line of communication ensures that your brand's message is not lost among the noise of other marketing channels. SMS allows for concise and impactful messaging, allowing you to convey your key information succinctly. Whether it's promoting flash sales, announcing product launches, or delivering personalised offers, SMS marketing empowers brands to reach customers with immediacy, resulting in increased engagement and conversion rates.

Allows your business to leverage powerful personalisation

SMS marketing provides an excellent opportunity for brands to build strong relationships with their customers. By utilising customer data and analytics, businesses can personalise SMS campaigns, tailoring messages to specific demographics, preferences, or previous purchase behaviour. This personalised approach fosters a sense of exclusivity and relevance, making customers feel valued and understood. With the ability to segment and target specific customer groups, brands can create hyper-targeted SMS campaigns that resonate with recipients and drive higher engagement levels.

It’s a consent-based channel

One of the critical aspects of SMS marketing is that it requires customers to opt-in to receive messages, ensuring compliance with privacy regulations. This opt-in process demonstrates customers' active interest in receiving communication from your brand, increasing the likelihood of their engagement and conversion. Additionally, providing a simple opt-out mechanism further enhances transparency and allows recipients to control their communication preferences, fostering a positive brand image and maintaining customer trust.

It’s cost-effective

SMS marketing offers exceptional value for brands of all sizes, as it is a cost-effective marketing solution with a high return on investment (ROI). Compared to traditional advertising methods, such as print or TV, SMS marketing campaigns can be launched at a fraction of the cost. The affordability of SMS marketing, coupled with its high open and conversion rates, makes it an appealing choice for businesses seeking impactful results within budgetary constraints.

It can generate revenue while you sleep

SMS marketing seamlessly integrates with other marketing channels, enhancing the overall effectiveness of your campaigns. With Klaviyo you can incorporate SMS with your existing automated email flows. And, although SMS automation should be continuously monitored and optimised, it can in essence generate revenue while you sleep!

Ready to leverage SMS marketing?

The rise of SMS marketing has transformed the way brands engage with their audience, offering unparalleled reach, immediacy, and personalisation. By capitalising on the power of text messaging, brands can forge meaningful connections with customers, driving higher engagement, conversion rates, and customer loyalty. If you’re interested in leveraging SMS marketing for your business, reach out to the Reason team for help.

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Written by the team at Reason.

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