A lot of businesses have question marks surrounding the topic of blogging. Is it really worth the time and effort? Will I even see tangible results? In short - the answer is yes. Blogging is 100% worth it and you will see results (if you take the time to do it right, that is).
In this piece, we want to let you in on a few blogging secrets. We will share why blogging is still relevant, what the benefits of blogging are and how to make your content worthwhile. The future of blogging is still very much bright in the world of business and we don’t see it getting any dimmer. Here’s what we’ll be focusing on:
Let's dive right in.
In this day and age, we can’t blame people for assuming that long-form written content is no longer relevant. With the boom of social media platforms like TikTok, Facebook and Instagram, it has become easier than ever to share short-form content to the public, with the focus being on visual content rather than written content.
In the personal blogging sphere, it does appear that there has been a dip in popularity. People no longer talk about their favourite bloggers and it is rare to meet someone who is a passionate blogger. The modern-day person is short on time and is unlikely to devote much time to writing about their life on the internet.
However, it is safe to say that business blogging is still booming. People are still reading blogs daily and using blogs as a primary source of information to answer their questions. With a good blogging strategy, you will begin to see a lot of benefits for your business.
If you haven’t started a blog for your business, now is the time to start. This form of marketing is one that is relatively low risk with extremely high reward. At Reason, we are big on the why, so here’s precisely why we think blogging is super beneficial for your business.
This is probably the biggest reason that your business should get into blogging. Think about what you do in your day-to-day life when you have a question that you want answered. More often than not, you will probably type your search query into Google and proceed to click on one of the first links that pop up. The higher you rank, the more likely it is that people will click on your page. As you can imagine, more traffic equals a higher likelihood of people purchasing your product or service.
On top of that, ranking higher in Google search engines is a great way to increase brand awareness and get your business out there. If your business is constantly ranking at the top in relation to relevant search queries and topics, your name is going to start sticking in people's minds.
If you are able to eloquently and expertly deliver valuable content to your audience, readers are more likely to view you as a reputable source. Being perceived in this light is a massive win, as it will encourage people to come back to you for advice and invest in your services or products. By producing quality blog content over and over, you will gain a greater degree of trust in the eyes of your audience.
Sharing your blog on your social media platform is a great way to get eyes on it. This is an easy way to target new audiences and keep your socials active. Not only is it easy but is also a great time-saving option, as you are essentially just repurposing your blog content for another platform rather than creating a brand new piece of content. It can also be a great way to garner engagement if you encourage people to share their thoughts on your latest article.
Not all content is created equal. However, when you take the time to perfect your blogging strategy, you’ll soon realise why content is king.
We live in a world where people are incredibly time-poor and short attention spans are more prevalent than ever. This is why it is so important to structure your content correctly. If people have come to your blog for the answer to one specific question, they don’t want to have to sift through a bunch of other stuff to find it.
Make your content easier to digest by breaking it up into sections. One big long chunk of text is a massive snooze-fest, so try and liven it up with shorter paragraphs and subheadings. If you want to go one step further, include a hyperlinked table of contents. This allows people to jump directly to the section they are interested in and skip past everything else.
A lot of businesses tend to question the benefit of including external links in their content. Naturally, it can be seen as a way of driving traffic away from your site, which is exactly what you don’t want. However, external links can actually provide educational resources for your readers that will help them in the long run. As long as you don’t link to any of your competitor's websites, it is unlikely that you will drive potential customers away.
Linking to your own internal content is also extremely helpful for your site's overall SEO, as it tells search engines which pages are important. The more important Google thinks a page is, the higher it will rank. This greatly increases the likelihood that more people will come across your page, driving traffic to your site and increasing the chance that it converts into sales.
Stand out from the crowd by making it your mission to provide the most comprehensive content possible. You want your readers to be able to find all the resources they need in one place, without having to seek out content from your competitors. Check out the top-performing article on your chosen topic and seek to do it better. Aim to make your blog piece the best on the market!
You’ll be pleased to hear that you don’t have to be pumping out daily blog content for it to be effective. With blogging, frequency isn’t the measure of success. It is much more valuable to take your time crafting an excellent blog article that gets results.
One of the key things to have front of mind when crafting a blog piece is “what do your audience want to know?” Some topics may have higher levels of search volume than others. In order to provide value to your audience, you need to tailor your content to fit their needs and speak in a way they resonate with.
It is safe to say that blogging isn’t going anywhere at the moment. The world of marketing is constantly evolving so trends are always changing too. When going forward, there are a few key trends worth looking out for:
Video has become a dominating force in the marketing landscape and embedding branded video into your blog is a successful tactic. We are also living in a generation that struggles with reading long chunks of content, so it may be a good idea to break up your text with images, diagrams and infographics to get your point across.
As a business, your main focus is probably to sell a service or product. However, overly salesy blog content can turn customers off rather than draw them in. By incorporating a subtle call to action at the end of your blog and sprinkling in internal links in a non-spammy way, you should be able to successfully keep people engaged.
As a business, we understand that time is of the essence and that blog writing can be time consuming. Where possible, it pays to recycle old content and breathe new life into it by making it relevant once more.
At Reason, we can help you with any and every step of the blogging process. Some of the services we offer include:
The world of blogging for business is flourishing and it isn’t too late to jump on the bandwagon! In 2023, blogging should be just as relevant as ever, creating awesome results for businesses. With a little bit of time and effort, your carefully crafted blog articles will start to pay off. If you need some assistance with your content marketing strategy, reach out to the team at Reason. We have a passionate team of individuals that will give your content strategy the attention it deserves.
Written by: Savannah Luca - Content Producer